Top 5 Social Apps in Kenya for Q3 2024: Performance Insights

During the third quarter of 2024, the top social applications in Kenya demonstrated varied performance across downloads, revenue, and active user engagement. Here, we delve into the key trends for each app, based on data from Sensor Tower.

TikTok saw its weekly revenue fluctuate, starting at around $10.5K in early July and peaking at nearly $15.4K by the end of September. Downloads for the app showed a significant rise in early August, reaching approximately 284.5K, though they tapered off to about 163K by the quarter's end. Its active user base maintained a strong presence, hovering around 4M throughout the quarter.

X experienced a gradual decline in weekly downloads, starting from over 214K in early July and settling at around 28.2K by the end of September. Revenue saw minor fluctuations, with a slight peak of $3.1K in mid-August. The app's active users remained relatively stable, averaging around 1M throughout the quarter.

Tango- Live Stream, Video Chat had a modest performance, with revenue peaking at $2.5K in the last week of September. Downloads fluctuated, starting at 11.4K in early July and ending at 5.4K by the end of the quarter. Active users showed a slight increase towards the end of the quarter, reaching about 72.6K.

Facebook maintained consistent revenue, peaking at $1.8K in early September. The app's downloads started strong at 160.5K in early July, with a notable increase in late July to 247.6K, before declining to 112.1K by the end of September. Active users steadily increased, reaching nearly 14.9M by the end of the quarter.

Instagram showcased a stable revenue trend, with a peak of $2K in early September. Downloads saw a significant spike at the end of July with 205K, although they decreased to approximately 76.5K by the end of the quarter. The app's active user count remained strong, peaking at nearly 3.9M in mid-September.

For more detailed insights and data on app performance, visit Sensor Tower's platform.